Marketing gimmicks have been around for as long as print media was in fashion, but this latest gimmick for a pre-construction condo in the St. Lawrence Market is making use of a new technology – one I had never even heard of!
“Scanning” a bar-code-like image will allow people to register for the new “King Plus Condos,” but if you ask me, I think there is a hidden intent on the part of the developer…
As I alluded to in the video, “registering” with a new condominium development is more than just putting down your name and phone number.
When you “register” with the sales office, you effectively become their client.
Unless you physically walk through the front door with your real estate agent, most new sales centres won’t allow a cooperating agent to work and be compensated on your behalf.
Some developments won’t allow it anyways!
I once walked into a (now failed) development just east of the DVP around Dundas, and the salesman told me, “We don’t cooperate with anybody, under any circumstances.”
They’re effectively saying that they plan on representing every single buyer in every single transaction, as well as representing the developer.
Purchasing in pre-construction comes with enough risks on its own, let alone if you don’t have representation.
When developers are coming up with new gimmicks to get people to “register,” it leads me to believe that this has less to do with getting their info, floor plans, and prices out to potential buyers, and more to do with cutting resale agents out of the process…