Wanna Sell? Get NAKED!

I’ve been looking for a new and exciting way to market my properties.

Somebody sent me this video last week…

A friend of mine sent me this video last week and simply said, “Let me know what you think.”  He didn’t say what the video was about, or why he was sending it.

I watched the video, and even though I’m not into dudes, I didn’t really look away from this naked man walking around in his house.  In fact, despite the fact that I’m in real estate, I never really looked at the house that he was walking through!

It wasn’t until the end of the video, when the gentleman said, “92 Savoy Drive, so private, you could walk around naked,” that I realized this was a video for a house that was listed for sale.

So the following questions should be asked:

1) Is this video effective?
2) Does this video make it clear enough that it’s an advertisement for a house?
3) Am I strangely attracted to dudes?

Maybe the only point to this video is to have people talking about it, but that’s not going to sell the house; it’ll only serve to make this a gimmick, and people might actually de-value the product.

Are we really expected to believe that some horny housewife will buy this multi-million-dollar house just because a tanned, naked bum (and great calves!) is seen walking through the property?

If only we could get away with this in Toronto…

3 Comments

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  1. Steve Silver says:

    Hey David,
    I’ve been in touch with Ian Adams from Neo Property, the guys that do these videos for their properties. When I asked about the response they get from them, here’s what he had to say,

    “At the time of the auction campaign, it (Sovereign Island) had 1.2m viewings , we were holding 3 hour open home sessions to cope with the interest

    It made the wall st journal and received over 500k in value of marketing exposure around the world and domestically. Not bad for 15k total budget

    Sold at auction for $3.6m and we sold their furniture separately for $150k too

    The major benefit of doing the movies ( we have done 6 so far) is that it brings massive attention to our site and all of our listings, obviously helps bring the brand out front and clients come to us seeking an alternative to the big franchises who just run a sausage machine that in tough times has very little success and costs more.”

    Seems to me that this works quite well for Australia, but I’m not sure that with our slightly more conservative attitudes, it would get the same results.

    Having said that, Ian’s last paragraph is really the important point, that it drastically increases the brand recognition and traffic to the site.

    I would LOVE to see the reaction of our friends at RECO to an ad campaign like this.

  2. BillyO says:

    That video was from the good blokes at Neo Property. You may remember them from this video from a few years ago:

    http://www.youtube.com/watch?v=mmHwZelz5iE

  3. Geoff says:

    1. No.
    2. No.
    3. Yes.

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