Is “Luxury” the most over-used word in the condominium industry?
You’d be hard pressed to find a word that’s lost it’s meaning like this one…
I’m in the middle of this video when a neighbourhood crack-head stops in the frame, and I naively say, “Oh no, it’s okay, go ahead.” He then proceeds to swear and threaten me, and say “Ain’t nobody gonna take my picture!”
He likely put on a tin-foil hat shortly after this.
Off topic, but what’s with crazy people and their obsession with tin foil?
Did anybody see that Riverdale mansion with all the crazy-man stuff? Tin foil: check. Home-made bars on the windows: check. About 300 home-made (and obviously not functioning…) alarm-systems on every window and door: check!!
“Luxury” is defined as: free or habitual indulgence in or enjoyment of comforts and pleasures in addition to those necessary for a reasonable standard of well-being.
And having seen this definition, I think it’s blatant false advertising for most condo developments to be throwing this term around.
“Luxury” is the most over-used, worn-out, and exaggerated word in the pre-construction condo world, and I think it has officially lost all meaning.
I think it’s like referring to a piece of food as “tasty.”
ALL food has some sort of “taste,” so how is tasty a description?
Same with “tangy” or “zesty.” These words have lost all meaning in the marketing and advertising of food.
I think that today’s condo developers would be better suited to use a more descriptive, more appropriate word. How about “Convenient” Condo Living, followed by a campaign of all the conveniences the condo offers?
At the end of the day, it’s absolutely comical to describe some run-of-the-mill condo like Axiom as “luxurious.”
It’s like calling me a “male supermodel.” Hey, I do okay, but that is a stretch.
Same goes for an average condo being called “luxurious.”
Been there, done that.
Can’t developers think of anything better?