October 3, 2014 4

Business

Pricing For Failure

Folks, I’m going to let the cat out of the bag: this isn’t rocket science.

And yet all over the city, I see examples of absolutely ludicrous pricing.

It’s true that there is no fixed value of real estate, however that doesn’t mean that you can be wild with your pricing.  If shares of Research In Motion were trading on the TSX for $8.20 – $8.30 all day long, would you put in a “sell” offer for $15?

Let’s take a look at a few examples of pricing that drove me nuts this week.  And yes – this is just one week

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October 1, 2014 29

Condos

Four Choices For A Young Condo-Dweller

Picture yourself being a 23-year-old, just out of university, working your first job in downtown Toronto.

Now consider that after living with mom and dad in Ajax for a year, you would do absolutely anything to get out of their house, stop commuting 90 minutes each way, every day, and get into a property in the downtown core.

You have many options at your disposal, but from my perspective, you have four choices as to what you do with your savings, how you much you pay each month, and the style in which you are going to live…

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