Are People Really Lining Up Outside Pre-Con Sales Centres?

Development

4 minute read

March 13, 2023

How much would you pay to have somebody line up overnight and potentially sleep on the pavement in order to hold your place in line?

Alternatively, how much would you need to be paid by somebody else to line up overnight in order to hold somebody else’s place in line?

Then again, maybe you just do it yourself?

The “OG” in this regard is none other than Riff Randell.

Who?

Riff Randell.

Friend of Kate Rambeau, nemesis of Principal Togar, and Ramones super-fan.

Raise your hand if you’ve seen the movie “Rock ‘n Roll High School?”

This was a staple of my childhood as we had a dubbed copy on beta cassette and we seemingly watched it every weekend.

It’s a classic 80’s movie, although it was actually made in 1979.

Riff Randell is a teenager obsessed with The Ramones, but is a terrible student and attends a high school where the students love Rock n Roll and have behavioural problems.  A new principal, the evil and tyrannical Principal Togar, instills her iron on the student will with the help of her hall monitors, and eventually steals Riff’s tickets to The Ramones concert!   So what does Riff do?  She and her friends overthrow the administration, take over the school, and with the help of The Ramones, they literally rock the roof off.

But how in the world did Riff get all those tickets to The Ramones’ concert?

Simple.

She slept on the street for three days to be the first in line!

Remember this clip?

 

 

Geez, I just watched like ten minutes of this movie and it would not be acceptable in 2023.  But then again, what is?

Riff Randell slept in the street for three days so she could get tickets for herself and her friends.  She bought 100 tickets for $1,000, if you remember the movie like I do, and she went back to school and handed them out to the entire student body as well as the music teacher, Mr. McGree.

Well, I know what I’m watching this Saturday night…

Sleeping in the street to beat the line is not an event reserved for 1979, it would seem, since this is happening in 2023.

I don’t regularly cruise Reddit for real estate news, just as I’m not a part of all those insane Facebook groups, but a few people sent me a link to a recent pre-construction launch in Pickering by well-known builder, Mattamy Homes.

I don’t see Riff Randell in the line outside, but nevertheless…

 

That’s the night before the sales centre opened.

And according to the folks on Reddit (so take that at face value…) the going rate for hiring somebody to stand in line overnight was $2,500 – $5,000.

Is this a good representation of where our real estate market is right now?

What would the economists from RBC and Desjardins say now?

So what are people lining up for?

Something called “Seaton Mulberry in Pickering.”

From the Mattamy Homes website:

Mattamy Homes has returned to the thriving and family-friendly Pickering once more.  With endless opportunities for new adventures across the breathtaking landscape, it’s easy to see why.  Almost completely surrounded by the picturesque Natural Heritage System, this community of exclusive detached homes offers you the chance to explore the nearby trails regularly.  Meanwhile, your family will also enjoy the convenience of having urban amenities and highly rated schools only a short drive away.  With a range of beautifully designed detached homes with spacious backyards, you’re sure to have all the room your family needs for at-home entertaining, quiet nights in, and everything in between.  Seaton Mulberry is your chance to live nestled in nature.

Nestled in nature.

Like, literally nestled in nature, since this development is north of north north Pickering:

Please excuse the clarity of that map, but this is how far the site is from Pickering, and thus why I had to crop such a large area!

If you go to Google Maps, you see what this looked like a few years ago:

“Nestled in nature,” the advertisement reads.

No kidding!

You’re literally in nature.  On what used to be a dirt road in the forest.

Google Earth shows us a cool look at how this little town was carved out of nothingness:

But this is how a city is built!

Er, a town.

Er, a sub-division that eventually becomes annexed to an existing residential neighbourhood once the “middle” is filled in with houses and infrastructure.

This isn’t the first phase of the development, by the way, but it still had people lining up overnight.

More to the point, they were taking to Facebook to express their disappointment and frustration with not being able to buy!

Just look at the comments:

And all the while, I couldn’t help but wonder: will these people be picketing outside the sales centre in a few years?

Will these people go crying to the media?

Man, people have a really short memory.

When was February 5th, 2023?

Oh, wait, it was thirty-six days ago.

February 5th, 2023: “They Paid Top Dollar For Pre-Construction Homes At The Market Peak. Now Their Builder Is Selling The Same Models For Far Less.”

From the article:

Dozens of people who thought they were buying their dream homes in two Oakville housing projects early last year, when the real estate market was still riding high, say they never expected home values would fall so low or that interest rates would rise so fast.

Right.

And now they’re unhappy.

But this isn’t the first time we’ve heard this story!

January 24th, 2018: “What Did The Neighbours Pay? Whitby Homebuyers Just Found Out The Answer: A Lot Less”

Planned homes in a new Whitby subdivision are on sale for up to $90,000 less than similar homes in the same development were a year ago.  Good news if you’re house hunting now. Bad news if you bought into the development a year ago.

That’s five years ago, and it’s like people forgot.

Or, it’s like Google is broken.

Or, it’s like people just don’t care.

So I ask again:

Will the buyers who are lining up outside the Mattamy Homes sales centre, and will the buyers who are posting angry comments on Mattamy’s Facebook page, be complaining to the media in 2026 like these folks did in 2018 and 2023?

Probably.

But for now, they’re lining up in the cold overnight or paying line-sitters cash to hold their place in line, all so they can increase their chances of being given the privilege of buying a townhouse in this development.

What does this say about the market?

Written By David Fleming

David Fleming is the author of Toronto Realty Blog, founded in 2007. He combined his passion for writing and real estate to create a space for honest information and two-way communication in a complex and dynamic market. David is a licensed Broker and the Broker of Record for Bosley – Toronto Realty Group

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7 Comments

  1. Nick

    at 7:32 am

    Says to me, just buy resale…

  2. Libertarian

    at 10:21 am

    What does this say about the market?

    It says the FOMO is back, baby!

    In a few years, these people won’t be going to the media to cry about price drops, they’ve be gloating about price increases!

    (For the record, that’s all sarcasm.)

    If they do complain, it’ll be about being north of north north north Pickering and there aren’t any jobs near there.

  3. Marina

    at 10:36 am

    I truly don’t get why anyone would buy these and not resale. There is just so much risk, outside of the whole pricing thing. So yes, you can lose on the price, but say you don’t. There is still so much damn exposure!
    – Timing that may shift for months or years, or the whole thing might be cancelled
    – Defects that you will then have to chase down and fix and sometimes the builder will just say it’s a change and not a defect
    – Living in a construction site since your occupancy starts once your unit / house is finished
    – Changes to the design that make you hate your house
    – Infrastructure that may or may not be built (especially in these kinds of carved out communities where nothing exists yet)
    It’s just insane, when you can buy a ready built home that you can properly inspect and understand your property and problems, you can assess the nearby amenities and the neighborhood itself, and make a fully informed decision. I honestly don’t get it.

  4. JL

    at 10:38 am

    It says to me that the market is in two places at once, in which different groups of people have wildly diverging opinions of where things are and where they are heading.

  5. Peter

    at 4:09 pm

    The Ramones movie is a terribly obscure reference but I find it makes you all the more fascinating, David.

    I was coming of age in the 70s and I had not heard of this movie. Perhaps I’ll give it a go if I can find a streaming platform that has it.

  6. Appraiser

    at 8:27 am

    I for one believe the lineups are real. With rents like this it’s easy to see why buying is still a reasonably logical choice. Per Urbanation: “In Toronto, the average rent for a one-bedroom hit $2,501 in February, an annual increase of 21.5%. A two-bedroom in the city now costs $3,314 per month, a year-over-year increase of 19.4%.” https://storeys.com/canadian-national-rent-report-february-2023/

  7. jerry

    at 3:39 am

    Although the results may not always shorten wait times, they can lessen people’s frustration and make them feel better or even happy about standing in line.

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