How The Heck Do You Put A Price On THAT?

Condos

7 minute read

December 10, 2014

In Monday’s blog post, we talked about the idea of pricing raw land, and how difficult that can be in certain circumstances.

Today, let’s talk about putting a price on something even more difficult.  No, I’m not talking about some intangible, such as love, or happiness.  And I don’t think we can put a price on somebody’s life, although I believe they do in some countries…

Let’s talk about features of condominiums, which many buyers value differently, and the sellers who possess these features definitely value differently!  As for agents, many of them have no clue where to start…

PriceQuestion

As Realtors, pricing makes up a lot of what we do, and some might call it a “skill.”  Of course, some might call it “needless,” in certain segments of the market, ie. a single-family home that could be worth $775,000, or could be worth $795,000.  In the end, price it at $699,000, and let the market determine what it’s worth.  It lets many Realtors off the hook, in the end…

But then there are circumstances where you really, truly, have to know how to evaluate a certain feature of a property, and when it comes to condominiums – where so many of them are almost identical, it’s those subtle differences that can make up a huge difference.

How much more is Unit #1701 worth than Unit #1201, when they’re identical in every way except for the height?  That is what I want to talk about today.

Here are the most common items that buyers, sellers, and Realtors disagree on when it comes to the valuation in condominiums:

1.  Height Of The Unit

This isn’t necessarily number one on the list, but it’s something that comes up all the time.

As I alluded to above, many times, we’re just pricing the same model unit, but a few storeys higher.

Developers will charge around $1,500 per floor in pre-construction sales, but that doesn’t mean it’s “worth” $1,500 per floor on the resale market.

If the owner of Unit #1701 says “My condo is worth $7,500 more than Unit #1201, because I’m five floors higher,” is he necessarily correct?  I’m sure he thinks so.  But many buyers won’t care in the slightest.

It all depends on what’s out the window, and if there’s an 11-storey building that results in the 12th floor looking directly out at all the dirty, ugly A/C units on the rooftop, right at eye level, then I’d agree that there’s a $7,500 premium to being five floors up, and then some!

But if there’s nothing outside but a clear view, then I make no adjustment for the height difference, no matter what the owner paid in pre-construction.

“Getting high” is great when you’re a 16-year-old who hates math, and likes to skip school.  But is it really more advantageous to be on the 40th storey than the 23rd storey, when there’s no obstructions outside?

2.  View

This sounds similar to the point above, but it’s different.

What are you looking at?  Not just how high

In my building, the west-facing units get a big premium because they overlook St. James Park, and the east-facing units from the west side of the building (it’s shaped like a square….), are a tougher sell, since they look into the courtyard, and you see cars below, and other people’s living rooms across the way.

How do you value that park view?

Let’s say you have two identical units – both 1-bed, 1-bath, 600 square feet.

Let’s say that the first unit faces west, and looks at the park.  You get a ton of natural light, you can see St. James Park, St. James Cathedral, the C.N. Tower, and all the skyscrapers of downtown Toronto.

And now let’s say that the second unit faces into the courtyard, and it’s dark, often loud with the trucks backing up below, and the person who lives 100-feet across the courtyard hang-dries his laundry in his living room, and you’re staring at underwear all the time.

Is it fair to say that the first unit is worth $350,000, and the second unit is worth $300,000?

More?

Less?

How do you account for the view, and what kind of premium do you put on that?

It’s much easier, of course, to compare two identical units, one with a premium view, and one without.  But what if you were looking at two different buildings, on the opposite sides of downtown, and one had a pure lake view, while the other stared a brick wall?  What if the second unit was 300 square feet larger than the first, and they were the same price?

A view is a very important feature of a condo, but not to everybody, and not nearly according to the same valuation.

Facing Trinity Bellwoods Park from 901 Queen Street West comes with a massive premium!  But is it worth it?  Does it add any additional enjoyment to the condo owner?  Yes, and no.  It all depends on the owner, and that’s why a view is exceptionally difficult to price.

3.  Outdoor Space

This one is tough, and just like everything else on this list, it all depends on the buyer.

The smallest “outdoor space,” is zero, which is effectively a Juliette balcony that technically counts as a balcony, because of the name, and the field on MLS, but doesn’t really offer outdoor space.

How do you value a door to nowhere?

Does it have any value?

If you compared two identical condos, and one person had a Juliette, and the other didn’t, you can almost guarantee that the owner of the Juliette balcony would demand a premium!

The smallest balconies with actual space are about 24-30 inches deep, so you can barely step outside.  They have a lot of these on the west side of 230 King Street, and I remember a client who found a bird’s nest with dead babies one day.  He said it was at that moment that he realized how useless that balcony was, given he had never actually set foot on it.

The smallest useable balcony is probably about 5-feet deep, and they can come in any length, but five feet is the standard depth.  So let’s say you’ve got a 5 x 8 foot balcony; how do you price that 40 square feet of outdoor space, that’s just large enough to put out a bistro set, but not really be able to move on either side?  Is that $5,000?  $10,000?

What about a long, narrow balcony?  5-feet, but by 22 feet.  So you still can’t get a proper dining table outside, because the space is only 5-feet, but it’s long, so you can probably play shuffleboard or something.

At what point does the outdoor space become “useable?”

I have a client who says, “As long as I can get a tiny folding chair so I can read, that’s all I need.”  She literally needs a 4 x 6 balcony, and that can’t add more than $10K in value.  Can it?

To others, if they can’t get a 6-person dining table outside, then the space is worthless.

Then there’s the argument of “rectangle versus square.”  100 square feet, if it’s 10 x 10, is far more functional than 100 square feet, if it’s 5 x 20.  So that completely kills any shot at using the old “price per square foot” metric.

At what point does the space go from being a “balcony” to a “terrace?”  It can’t be by square footage, since again – a 200 square foot outdoor space that’s 5 feet by 40 feet is likely considered a “balcony,” since it’s long and narrow, but a 200 square foot outdoor space that’s slightly more than 14 feet by 14 feet is likely a “terrace” because of the shape.

Sadly, I think the dreaded “gut feeling” is the way to go, when pricing outdoor space.

I recall a condo at 533 Richmond Street West where the ENTIRE roof of the building is a 3,000+ square foot terrace that belongs to the Penthouse.  How do you price THAT?

4.  Second Parking Space

This comes down to “the law of diminishing returns.”

Or is it “the law of diminishing marginal utility?”

Perhaps a bit of both.

If a parking space is worth $30,000, and a condo comes with two of them, is the condo worth $60,000 more than the same unit with no parking?

It all depends on the condo.  And the buyer, of course…

If a $400,000 condo comes with two spaces, I can guarantee you won’t get full value for the spaces.  It’s supply and demand, the demand for two parking spaces among $400,000 condo buyers is non-existent.  A seller who is looking for “full value” will never find a taker.

The condo owner above, and the listing agent, I’m sure, will both say, “You can buy the unit and sell one of the spaces if you want.”  The problem is that parking spaces can take years to sell, literally, and you pay the same legal fees as you would for selling a condo, since the process is essentially the same.  You have to pay cash, since you can’t add a second deed to a mortgage, and who has $40,000 in cash that they want to shell out?

In my honest opinion, the seller of a $600,000 condo, with two parking spaces, is going to realize about half of the return on the second parking space, simply because the buyer pool doesn’t value it.

If you have a $2,000,000 condo, and parking space are going for $50,000 each, then I think it’s fair to say that the $2,000,000 condo, with two parking spaces, is worth $2,100,000.

But when I see a 1-bed, 1-bath, 700 square foot condo priced at $499,900 because it has two parking spaces, when the unit usually trades for $419,900 with no parking spaces, I think, “Good luck.”

5.  Superadequacies

Stop me if you heard this story, but a couple years ago, I visited an owner in my area who had a really nice 2-bed, 2-bath unit.  I asked her to tell me what upgrades she paid for, since that usually gives you a good idea as to how they value their own unit, and she said she paid $18,000 for the “smooth ceiling.”

Smooth ceiling?

Who cares about a smooth ceiling?

You know the “popcorn” ceiling you have?  The stucco bumps that you find in about 90% of downtown Toronto condos?

Well she paid $18,000 in pre-construction to get that ceiling SMOOTH!

The ceilings are 11-feet, by the way.  So consider how much less noticeable that is, when compared to a traditional 8-foot condo, and it should also be noted that I never noticed until she pointed it out.

Being the direct person that I am, I instinctively replied, “Yeah, but that’s not really worth anything.”

She smirked, and said, “Yes, it is.  It’s worth $18,000.”

She said so in a confident manner, but her confidence probably had less to do with any thought about a buyer, and how that buyer would value it, and more to do with how much less she herself would accept for the condo, in the event there was an offer.

$18,000 for a smooth ceiling?  No, I’m sorry.  You’ll never see that money back.

You could have had a peanut-butter sandwich for dinner, and it would have cost you $1.00, but instead, you chose to go out to Terroni, and you spent $80.  That was your choice, and I hope you enjoyed yourself, but that’s a personal decision about how to spend your money.

There are thousands of ways to spend money in a condo.

I’ll walk into a condo and the owner will say, “That’s a ten-thousand-dollar couch, and I’m willing to sell it with the unit.”

Great.  How is the $10,000 couch resale market these days, anyways?

When spending your money on condominium features, just remember that it’s not always a dollar-for-dollar return.  And if you’re spending on superadequacies, just make sure you enjoy them!

Those are the items I have on my list, but if you have any others, feel free to list them below!

Written By David Fleming

David Fleming is the author of Toronto Realty Blog, founded in 2007. He combined his passion for writing and real estate to create a space for honest information and two-way communication in a complex and dynamic market. David is a licensed Broker and the Broker of Record for Bosley – Toronto Realty Group

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17 Comments

  1. I like logic

    at 8:03 am

    $18,000! What a ripoff!

  2. Kyle

    at 8:54 am

    Real Estate Agents are all crazy to be getting their licenses, why get paid only $9K minus costs for selling a $350K condo, when you can get paid $18K as a professional Ceiling Smoother?

  3. Appraiser

    at 9:03 am

    Excellent topic and one I run in to all the time as an appraiser. Did you ever notice that kitchens and bathrooms have smooth ceilings already at apparently no extra charge? And you are bang-on with the condo floor level issue come resale.

    Other big rip-offs that come to mind are $300 per pot light, exorbitant amounts for larger baseboards and door trim and $4,500 to stain the staircase, to name a few.

    With low-rise homes the lot premiums charged by builders per front foot and for properties backing on to parks, ravines, ponds etc. can be outrageous and almost always impossible to recover fully on resale.

    The biggest bang for your resale buck are flooring and money spent in the kitchen. These are areas that the majority of buyers actually notice and are willing to pay extra for. Even then, personal taste and preference are big issues. You may love white cabinetry and black granite, but someone else may loathe it.

  4. Geoff

    at 11:22 am

    Re the smooth ceiling – when I worked in a construction business, whenever we’d get a request that we didn’t want to do but couldn’t just say that to the customer, we’d just price it really high and expect them not to accept it. Every once in a while though, someone would say yes and you’d just facepalm yourself on the other end of the line.

  5. Chroscklh

    at 11:46 am

    Maybe is me only but I find biggest return of invest was get rid of bats. When have bats, no one person look at house. I pay 450$ get rid of bat, sell house 1 week. I now look long time for to buy house with bats – (take advantage!) -but most owner caught on this fact. No find no house with tell-tale sign – beating wing shadow in window and the most screaming ever heard

    1. daniel

      at 11:01 am

      this is your best one yet Chroscklh

      1. David Fleming

        at 12:07 pm

        I have to admit, I was completely unaware that we could post videos in the comments section.

        And yes, this is my blog. And I just wrote that above……………………

        1. AndrewB

          at 2:51 am

          We learn something new every day!

  6. Paully

    at 12:55 pm

    $18000 for a smooth ceiling? Wow! Makes me wonder how much does she pay the car dealer to have her headlight fluid changed every spring and fall?

  7. Sam

    at 7:19 pm

    Here in Vancouver, some developers are charging $3,000 per each floor higher on 1 bedrooms and $5,000-10,000 per floor for 2 bedrooms.

    Another to note is that 2 bedroom (corner units) are commanding at least $30,000 more than 2 bedrooms (non corner units) of the same size and floor. Apparently being in a corner means more view & exposure to light.

    I have noticed that some developments are asking a premium of $10,000 for south facing units over north facing units. I asked the sale center to justify this and they said ‘sunlight exposure as more people prefer south facing over north facing’. Apparently they are not the only developer to do this.

    I spoke with an appraisal not too long ago regarding pricing of terraces and he said it’s usually 1/4 of the price per square foot of the inside. So if your building is $600 per square foot then the terrace is worth $125 per square foot.

    As we build more and more condos, terraces are becoming more valuable but most people don’t realize it. For example, if I want a view that faces the water, and as long as I am willing to pay up, I would have building(s) to choose from and different floors to choose from. However if I am looking for a good size terrace, not all buildings have terraces so the availability is much more scarce.

    1. Geoff

      at 9:51 am

      Or for his prediction of a crash in real estate…. sorry, meltdown “In this you can see the seeds of a Canadian meltdown. If you can’t, call the CBC.”

      http://www.greaterfool.ca/2008/09/

      Guess no one called the CBC 6 years ago and they missed the story of a lifetime, prices did crash. No… wait… what happened?

    2. Appraiser

      at 6:48 pm

      Barf Turder has been spewing the same nonsense for the better part of a decade. Let me guess…this time he really, really, really means it.

      It’s a hoot to watch the bears salivating over the slighest hint that they might finally be vindicated after soooooooooo long. Although if you actually examine the BoC’s report, you’ll note that their “model” puts the chance of a real estate correction within the next 2 years at 20%. Once again Turder simply cherry-picks the headlines. Such a moron.

  8. Annie

    at 12:58 pm

    I hate popcorn ceilings. I wouldn’t pay $18K to have flat ceilings on a starter condo but a downsizer retirement condo? Not sure what price I would put on not having to stare at those damn things in my old age. Really sucks that builders charge so much to do something so simple that is oh so much harder to change after the fact. Laugh at the lady all you want, but how much would you be willing to pay to get white toilets, sinks, and tubs if all condos came with powder blue or rose as the default?

    1. Kyle

      at 2:46 pm

      I hate popcorn ceilings too, but it costs less than $50 in materials and a weekend worth of work to turn them into smooth ceilings. You just spray the ceiling and scrape the popcorn off, it comes off like nothing.

      https://www.youtube.com/watch?v=Lz0YjQyrkMY

      Seriously though if that still looks like too much work, hire me! I’m willing to smooth popcorn ceilings at a 50% discount, i’ll charge $9K and i’ll even prime and paint it any colour you want.

  9. lui

    at 9:23 pm

    My current condo has smooth ceilings but they did a terrible job on the taping,I put this on the Tarion but they still havent done anything to fix the issue,I would never pay $18,000 for a smooth ceiling I rather spend that on other things in life like a Rolex Daytona…thats me…

Pick5 is a weekly series comparing and analyzing five residential properties based on price, style, location, and neighbourhood.

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