“There Is No Point To Your Offer”

Business

5 minute read

February 14, 2013

How would you feel, as an active buyer, if somebody said this to you?

Or one better: how would you feel if it was said by your agent?

I’m a pretty honest guy, and a pretty honest Realtor.

In fact, I might say that I’m brutally honest, for lack of a better word.

When I started Toronto Realty Blog in 2007, the central idea was that there is too little opinion in an industry where clients hire you for exactly that purpose, and that I never wanted to take the middle ground, sit on the fence, or avoid taking a stance.

I aim to demonstrate this on my blog every day, and all my readers have come to expect nothing less.

But what about during my actual interactions with clients?

Would it be reasonable to assume that I’m just as brutally honest with Jane and John, in person, looking them in the eye, as I would be while posting a blog aimed at nobody in particular?

Yes, it would be.

I’d like to tell a story, and at the end, have my readers tell me if they would:

a) respect my honesty, opinion, guidance, and straightforward manner
b) think I’m a total jerk

So here goes…

At what point, in a multiple offer process, does your offer become pointless?

At what point is there no point in submitting your offer, because you have absolutely, positively, no chance in hell of being successful?

I believe there are people out there that would say, “There’s always a point; you never know, and you have nothing to lose!”

Then, there are many people who would completely disagree.

Here’s a scenario…

There’s a house listed at $329,900, that any half-wit knows is under-priced.  It might be “worth” around $390,000, or more, but all signs point to this house selling for well in excess of $400,000.

Nothing in this neighbourhood has sold for under $360,000 in the past two years, and this is a good house!  The market is red-hot, and buyers are out in full force.

And guess what?

There are sixteen offers.

So I’ll ask you again: at what point does your offer become pointless?

There are SIXTEEN offers!  There’s you, that guy over there, and then fourteen more buyers!

The house is going to sell for $400,000, and in actual fact, sold for $422,500.

So is there any point to your offer of…….wait for it…..$335,000?

No, there isn’t.

That’s my opinion at least.

Some of you may say:

a) you never know!  may as well try!
b) what have you got to lose?
c) that’s not fair – you’re looking back now, in hindsight!

But again, in my honest opinion, I disagree.

I think that an offer of $335,000, on a house listed at $329,900, that is worth $400,000, and is going to sell for more, is absolutely, positively, pointless.

And so, as an honest Realtor, I would feel the need to tell this to my clients.

This story is based on true accounts, and a colleague of mine at another brokerage found himself in this situation.

He elected not to tell his clients that their $335,000 offer was pointless, and he submitted the offer on their behalf.  The house sold for $422,500, and they were embarrassed when they heard.

Every agent runs his or her business differently, so I can’t say there’s a right or a wrong.

But what would I have said?

Guys, listen, we’ve been working together for a while now, and I hope that you respect not only my opinions and my advice, but also my honest nature.  So I’m going to tell you this as honestly as I can: your offer has zero chance of being accepted, and it’s a waste of time.  Please don’t fault me for saying that, but I feel if I were to submit this offer for you, it would get your hopes up, it would set a poor precedent for next time, it would lead us in the wrong direction, and in actual fact, it would raise the eventual selling price of this house so that you end up paying more next time there’s a listing across the street.  If you see $335,000 in value in this house, then we’re not on the right track, and we need to take a step back, regroup, and continue the search after first letting go of this property.”

That’s what I would say, and it’s not untrue.

Again, you’re free to say, “David, so what?  Let them make the offer!  Are you lazy?  Do you want to go home early?  What’s the problem?”

The problem is that you may as well offer $1.00, if you’re going to offer $6K over asking, when there are SIXTEEN offers, because that offer has equally as much chance of being accepted as your offer, which is to say that chance is zero.

The problem is that it’s allowing false hope.

The problem is that it starts a pattern of bad behaviour, that is out of touch with the market.

The problem is that, I think, I wouldn’t be doing my job in an effective manner.

Personally, I think I’d be doing a better service to my clients if I told them “there is no point to your offer,” than if I smiled and said, “let’s cross our fingers; I’ll let you know!”

What good would that be?  Wouldn’t that be considered……lying?

Or even worse, what if I actually thought they had a chance with their $335K offer?  When the property sold for $422,500, wouldn’t I be exposed as a terrible agent who had no clue what he was doing?  Wouldn’t an agent be completely out of touch if he or she figured a $335K offer had a chance against fifteen others?

So working backwards from those two points, isn’t the client better off if I tell them there’s no merit in the offer?

I have a feeling that the feedback might be 50/50 on this one, but that’s because deep down inside, we all wish the market wasn’t the way it was.

Every so often, I have a client say something like, “My Dad told me to submit an offer around the asking price, so if the accepted offer, you know, like, falls through on financing or something, then the sellers come back to me, accept my offer, and I get the property for a steal.”

I tell my client, “Your Dad bought his house in 1972 for $18,000, and has never transacted in a market like this.”

What else can I say?

I wish I could buy my dream home for 20% less than fair market value, but it’s not so.

I wish my clients had two weeks to think about that hot new listing, before making an offer well below the asking price and then negotiating to a satisfactory price, but it’s not so.

I can only work in current market conditions; not the past, and not a wishful paradise where a house never had more than ONE offer.

And under current market conditions, when a house has sixteen offers, I’m sorry – but an offer of $6K over the asking price has no chance, no merit, and no point.

I do my job, and I tell my clients the truth.  Maybe they don’t want to hear it, but it’s better than a lie, and it’s better than false hope.

So let me ask again: if my client was in competition with fifteen other buyers and wanted to offer $6K over the asking price, and I said, “there is no point to your offer,”would you:

a) respect my honesty, opinion, guidance, and straightforward manner
b) think I’m a total jerk

It’s okay – you can be honest.

Lord knows, I am…

Written By David Fleming

David Fleming is the author of Toronto Realty Blog, founded in 2007. He combined his passion for writing and real estate to create a space for honest information and two-way communication in a complex and dynamic market. David is a licensed Broker and the Broker of Record for Bosley – Toronto Realty Group

Find Out More About David Read More Posts

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11 Comments

  1. lui

    at 7:29 am

    Im assuming the house wasnt downtown,where in the downtown core can you find a decent house for around $400k that isnt surrounded by drug dealers , small or falling apart that it needs immediate renovations.

    1. Al

      at 1:39 pm

      You’re probably assuming correct.

  2. Vincent

    at 7:50 am

    It’s the right approach and you are also doing all buyers a favour too. Buy submitting another offer in, you essentially may bump the final selling price even higher setting new records which infact will hurt future buyers.

    By being realistic, you are not setting them up for disappointment and not adding unecessary bids which will ultimately drive up the price of homes.

  3. Sarah

    at 10:56 am

    Yeah, there’s no point in submitting an offer. In fact a client looking in the $329,000 price range is probably wasting their time by even going to see that property if the agent could tell them that, just based on the area, it will likely go for over $400,000.

  4. Geoff

    at 11:08 am

    I totally agree with not putting in an offer. Having bought a house recently for the first time, we tried very hard not to get our hopes up. We were lucky in that by the time we tried to make an offer on a place we thought was priced relatively low it was already gone. It hurts for an hour and then you are over it. Putting in an offer and waiting, and then having it essentially discarded, it’s extra stress that the buyer doesn’t need – even if they think that is the best way to proceed.

  5. Geoff

    at 1:07 pm

    It’s the right approach. I think you can also use an arms-length argument – tell your clients all that this will do is cause the house to sell for more (as its one more competing offer) and that may in turn cause the next house they buy to be sold for more.

    But if you tell the client all this, and they still tell you to submit the offer – stop objecting, you’ve set expectations – and follow orders. Then consider dropping them as a client if they don’t learn.

  6. Al

    at 1:41 pm

    I think you should be honest, I would appriciate that instead of you sugar coating the situation. That’s your job becasue your clients don’t know the market as well as you do. Nothing beats a straight shooter IMO.

  7. Hoob

    at 8:29 pm

    Is this the house on Sammon?

  8. Kyle

    at 9:56 pm

    Sounds like the buyers in this case are incredibly naive. In this market where many buyers are savvier, more informed and more battle scarred, then ever before, i think the best service an agent can provide for clients like that is to educate them. One thing the buyer’s agent should have also pointed out, was that regardless of whether there are 6 offers or 16, the seller has a mental number that he wants to get, and that mental number is not 335K.

    Anyhow some people learn quicker than others. For some, a few rationale logical points is enough to get them to see clearly, but there are always those that need to learn things the hard way. So maybe letting them, get their hopes up and then letting them die a little, when their ridiculous offer gets blown to pieces is not such a bad thing. Plus it will prepare them for when they have to face true disappointment – losing by less than 5K.

  9. I. Rony

    at 7:04 pm

    You could save yourself alot of time, pride and prose by posing the question to Mr and Mrs X at the initial stage of the prospective client relationship.

    Except, in that case, you close by suggesting the offer would have as likely a chance of being accepted as they do retaining your services. Then, you casually duck walk out the door, flick your Fedora, light your Churchill and exhale with a nonchalant ‘Not on my watch, not today’.

  10. www.javna.com

    at 10:49 am

    Hello, just wanted to tell you, I liked this post. It was helpful. Keep on posting!

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